CASE Construction is built on a clear operational philosophy: “We are not just selling equipment. As a team, we drive to deliver the ultimate ownership experience.” Speaking at a recent Customer Demo Day, Johan Joubert, General Manager of Construction Equipment South Africa at CNH, anchored the brand’s strategy around this core principle. Addressing earthmoving contractors, agricultural operators, and industry stakeholders, Joubert highlighted how the brand is helping businesses navigate a volatile economic landscape where machinery reliability and long-term support dictate profitability. Navigating Economic and Procurement Pressures For agricultural and earthmoving enterprises alike, acquiring capital equipment comes with significant financial risk. Joubert pointed to unpredictable market forces—particularly severe currency fluctuations and rising…
2026-09-17
